Who invented checkers fast food

Menu Innovations. What Wellness Means Now for Restaurants. Consumer Trends. Drive Thru. Inside the Rise of the Game-Changing 'Chipotlane'.

Drive-Thru and the Evolution of Fast Casual. Fast Casual. But what makes our fries so craveable? The batter is created from a mixture of flours, starches and 15 different herbs and spices a blend we also use in our Chicken Sandwich Squawk Sauce.

The method of coating and frying the potatoes in this batter makes them all the more flavorful and keeps them tasting fresh and crunchy, even after a long drive. The freezing of the fries keeps them consistent and delicious at every restaurant, ready to be served to hot, crispy perfection after a quick dip in the fryer.

Consumers love our fries because no matter where you get them, the unique preparation process means they are guaranteed to come out crunchy, satisfying and perfectly seasoned every time. Many of our recent consumer initiatives have focused on promoting our fries, including giveaways, training and uniforms that highlight the fries as a menu item. So why couldn't a pared down burger joint with an emphasis on faster service and a simple menu thrive where more cumbersome chains didn't?

Mattei, along with another real estate developer named Mark B. Reed, researched the hamburger market and culled ideas from several local and national chains. Six months before their first restaurant opened, a competitor named Rollo's debuted with drive-through windows on each side of a small, portable modular building in Mobile. The first Checkers purportedly named after the ever-present Checker cabs opened in April as a back-to-the-basics hamburger hut housed in a prefabricated modular building with no dining room or parking lot, but with two drive-throughs.

Within months, Mattei and Reed opened three more Checkers, but their enthusiasm couldn't put the new chain into the black. In , he found Herbert G. Brown, a Florida businessman who developed shopping centers, mobile home parks, and a drug store chain he sold to Jack Eckerd back in Brown had also been chairman of his own furniture business for nearly 40 years. When Brown came on board, Reed faded into the background.

Mattei sold half of Checkers to Brown, and the two expanded into Tampa, Florida. Next came nearby Clearwater, a sort of last ditch effort, since Checkers was still losing money.

The new Checkers location and a heavily touted grand opening helped put the company on the map. Mattei and Brown also improved their product, eschewing the segment leaders' premade sandwiches for made-to-order burgers. Checkers offered a sparse menu, good food, and fast service, advertised at 30 seconds or less. The chain's signature sandwich became the "Champ" burger, a fully dressed made-to-order quarter-pound of percent ground beef for only 99 cents every day--this at a time when similar sandwiches at McDonald's and Burger King went for double Checkers' price or more.

Checkers was different from its competitors in several key aspects in addition to its shiny s art deco-styled buildings and uniquely seasoned french fries. First, every restaurant began with a prefabricated square-foot, 70,lb. Second, Checkers installed two drive-throughs as well as a walk-up window and small patio with tables to seat about 40 at each restaurant.

Customers received their food more quickly, and the added expense of a large dining room and parking lot were eliminated. Who is the CEO of Checkers? Which company owns Burger King?

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