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Chicago, Illinois United States. It was hard going for a while. Then I hit on the notion of offering the merchant the premium of an umbrella with every box of soap, raising the retail price to ten cents a cake and giving him at the same time a bigger margin of profit. It worked. From there, a comedic series of events unfolded in which each subsequent premium item that Wrigley offered ended up more popular than his main product.
First he switched from soap to baking powder, then—when customers loved the sticks of chewing gum he offered with the baking powder—he switched gears again: a billion dollar decision.
He took enormous risks throwing piles of money at billboards and magazine advertising across the country. This finally changed in , when Wrigley purchased Zeno outright and established the Wm. Wrigley Jr. The Wrigley Company had numerous other plants across the world, but that legendary factory at S. When the Ashland Avenue plant was finally shuttered in , it ended more than a century of Wrigley gum production in the Chicago city limits.
After sitting empty for nearly a decade, the Ashland factory started undergoing demolition in Its new official corporate headquarters is located on Goose Island, known as the Global Innovation Center.
The company, which is now a subsidiary of Mars Inc. As of , they employ about 1, people in the city. When asked what his greatest achievement or legacy was, though, William pointed not to any factories, skyscrapers, or mansions, but to his son Philip. The rest was implied with a smile. These wrappers doubled as coupons for the United Profit Sharing Corporation].
Duncan-Clark, Illustrated World , Vol. La Touche, John Henry Potter. But the deal will leave Wrigley dependent upon Kraft for the production of Life Savers for as many as three years. Kraft will handle distribution, marketing and sales support for the remainder of this year, and a manufacturing contract with Kraft will continue through at a plant in Quebec.
Kraft moved production of Life Savers in to avoid paying U. The sugar subsidy program, the country's oldest, limits imports and shields U. The Kraft contract will allow Wrigley time to "think about what we want to do," said Christopher Perille, a spokesman for Wrigley.
Perille said Wrigley has elected to keep production of its sugar gum products in the U. We don't ship from one area to another," he said.
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