Communication is a key to any endeavor involving more than one person. Communicating through writing is essential in the modern world and is becoming ever more so as we participate in what is now commonly called the information age. In fact, written communication is the most common form of business communication. It is essential for small business owners and managers to develop effective written communication skills and to encourage the same in all employees.
The information age has altered the ways in which we communicate and placed an increasing emphasis on written versus oral communications. The ever-increasing use of computers and computer networks to organize and transmit information means the need for competent writing skills is rising.
Craig Hogan, a former university professor who now heads an online school for business writing, receives hundreds of inquiries each month from managers and executives requesting help with improving their own and their employees' writing skills. Hogan explains, in an article entitled "What Corporate America Can't Build: A Sentence," that millions of people previously not required to do a lot of writing on the job are now expected to write frequently and rapidly.
According to Dr. Hogan, many of them are not up to the task. It has companies tearing their hair out. They found that a third of employees in the nation's "blue chip" companies write poorly and are in need of remedial writing instruction.
The need to develop good writing skills is only highlighted by the fact that in the information age, it is not uncommon to have business relationships with customers and suppliers that are established and maintained exclusively through the use of written communications.
In this environment, "the words we write are very real representations of our companies and ourselves. The key to communication, of course, is to convey meaning in as accurate and concise a manner as possible. People do not read business memoranda for the pleasure of reading. They do so in order to receive instructions or information upon which to base decisions or take action. Management: Function and Strategy.
Irwin, Golen, Steven. Effective Business Communication. Washington, DC: U. Small Business Administration, Jacobs, Paula. July 6, Murphy, Herta A. Effective Business Communications.
McGraw-Hill, Reynolds, Sana. July 15, Schafer, Sarah. November 1, Toggle navigation. The cookie is used to store the user consent for the cookies in the category "Analytics".
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Written communication is part of your brand. In general, most letters should have a professional tone, as well as proper English and solid grammatical skills. Without these, readers might think that the company is filled with illiterate people, who are unable to do a good job.
After all, with all the help that computer programs offer in spelling, grammar and style, there is no reason for a writer to be unprofessional in communication. Although most communication should be professional in tone , certain written formats such as social media and email, allow you to add some corporate personality to your brand.
This is important in developing and establishing your brand. For example, Millennials have their own slang, and the way in which they create posts and respond to emails could benefit a company if they use the slang for this target group.
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